Monday, July 18, 2011

Branded Entertainment for Ford Motor Company

I’m excited to share one of my current Branded Entertainment webisodes created for Ford Motor Company. Designed to promote Ford’s Transit Connect compact commercial van, this innovative web series goes beyond traditional advertising. We created an immersive brand experience by providing relevant and entertaining content to a targeted audience—small, mobile, business owners.

DRIVEN: Business Advice from the Road introduces host Mario Armstrong to small business owners across the country. He spent time observing their business practices and and provided valuable advice. The webisodes are running on over 250 small business websites including ItsYourBiz.com



No comments:

Post a Comment